Johnnie Walker King George V edition


Layout 1

Diageo Global Travel and Middle East has released a limited edition design of Johnnie Walker exclusively for travel retail commemorating King George V. Marking the 80th anniversary of John Walker & Sons being awarded the royal warrant, the ornate design on the Burgundy-hued packaging pays homage to the arts and craft movement, which thrived in Britain during the 1930s. On the front of the gift box is a regal, Art Decoinspired gold chandelier print. The liquid inside is a blend crafted from whiskies whose distilleries operated at the time of King George V, including “precious” casks of Port Ellen single malt from Islay. “We are proud to present a limited edition design of this exquisite, hand-crafted blend exclusively for luxury travellers,” said Gillian Naylor, head of Johnnie Walker marketing for Diageo GTME. The King George V limited edition is available in travel retail outlets for the next six months.


Found on the drinks business


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s