South African wine producer Distell has launched its five-strong Nederburg Heritage Heroes range in the UK. Each of the five wines in the range, which includes The Motorcycle Marvel, The Anchorman, The Young Airhawk, The Brew Master and The Beautiful Lady, is based on a person who has played a pivotal role in shaping the winery’s reputation. Making its debut in the on-trade, among the wines in the range are a 2012 Gewürztraminer, a 2012 Chenin Blanc, a 2013 Sauvignon Blanc and a 2010 Bordeaux blend. The Motorcycle Marvel 2011, meanwhile, is a Rhône-style blend of Grenache, Carignan and Shiraz that pays homage to “celebrated” winemaker Günter Brözel, who helped build Nederburg’s reputation. “These wines are intended to be particularly appealing to food enthusiasts,” said Sarah Gandy, Distell international marketing manager for wine in the UK and Europe. The Heritage Hero range is available through Matthew Clark.
Found on the drinks business