Cognac house Martell has collaborated with fashion designer Jason Wu on a limited edition ‘Black Tie’ design for its Noblige and VSOP expressions. Made of black leather with gold markings, the contemporary bottle reflects Wu’s preference for “simplicity and elegance”, according to brand owner Pernod Ricard. Inspired by the classic dinner jacket, the design is “both timeless and sophisticated”, its makers say.
Before coming up with the creation, Wu visited Martell in search of inspiration. “I was impressed by the architecture and the magnificent history that radiates from it. Every detail, from the furniture to the cellar, is a source of inspiration. Martell clearly shares my obsession for detail,” says Wu. The limited edition, which boasts aromas of “lemon, pear, prune and vanilla pod”, was unveiled in Shanghai.
Found on the Drinks business